Competitor monitoring
Pricing edits, new plan tiers, a repositioned headline, a careers page filling up with new roles: these changes ship on the competitor's website before they show up anywhere else. SiteMonit checks the pages you choose on a schedule and sends your team the diff the same day.
Diffs with changed parts highlighted. Delivery to email, Slack, Telegram or webhook.
When a competitor's price moves or a headline gets rewritten, you see the old wording and the new wording side by side, like tracked changes in a document. Not a screenshot you have to eyeball for what's different.
Select the pricing table, the homepage headline, or one row in the feature list. A rotating testimonial or a live-chat widget elsewhere on the page won't set off a false alert.
Every check that finds a change becomes a timestamped record. After a few months you have an actual timeline of a competitor's pricing and positioning moves, not a set of half-remembered impressions.
The same four steps whether you're tracking a competitor's website for the first time or adding a tenth page to a growing list.
Step 1
Pricing, homepage, a product page, careers, the changelog: any public URL you want a record of.
Step 2
Click the pricing table, the H1, or one plan's feature list. Or watch the full page if you want everything.
Step 3
Every 15 minutes on the free and 1k plans, down to every 2 minutes on the 10k and 50k plans. Daily is plenty for most pages.
Step 4
Email, Telegram, Slack, Discord or webhook. Every alert links straight to the diff viewer for that check.
Two categories worth a dedicated monitor each: what they charge, and how they describe themselves.
Careers-page moves are specific enough to deserve their own watch. See job posting alerts if that's the one signal you care about most.
Most competitor monitoring tools show you a changed screenshot and stop there. The right diff type depends on what actually moved.
A redesigned pricing table, a new hero image, or a reordered feature grid shows up as a before/after comparison with the changed regions highlighted, even when no single word changed.
"Up to 10 users" becomes "Up to 5 users": Text mode marks that as a word-level edit, removed text struck through and new text highlighted, the same visual grammar as tracked changes.
A new comparison table, an added FAQ block, or a quietly removed plan tier is a DOM-level change a visual scan can miss. Structural diff flags the element itself entering or leaving the page.
Without monitoring, competitor pricing changes tend to surface weeks later, usually from a lost deal rather than your own research.
A competitor quietly raises prices and moves a popular feature to a higher tier. Nobody on your team notices, because nobody is re-reading their pricing page every week. Weeks later, a rep loses a deal to that competitor's now-cheaper entry plan and finds out why in the debrief call, by which point the battlecard has been wrong for a month.
The price change and the feature move both trigger an alert the same day they happen, with the old value and the new value side by side. Product marketing updates the battlecard that afternoon, sales gets a note before the next call, and the change is on record with a timestamp instead of a guess about when it happened.
Keeping a running record of competitor pricing, positioning and launches without manually re-checking a dozen pages every week: the closest thing to a dedicated competitive intelligence tool for a team that doesn't have one on staff.
Keeping battlecards current. A pricing change, a new integration, or a removed feature limit is exactly the kind of edit that makes a battlecard wrong the moment it ships, if nobody's watching for it.
Teams without a dedicated competitive intelligence function still want to know when a direct competitor changes price or repositions. A handful of monitored pages covers the two or three competitors that actually matter.
Using SiteMonit as a competitive intelligence tool means staying inside a fairly narrow, well-established lane.
Some sites sit behind aggressive bot protection and may not be reliably fetchable. This shows up more on large platforms than on typical marketing and pricing pages, which is what most competitor monitoring actually targets, but it does happen. When a page can't be checked, SiteMonit reports that plainly in the check result instead of quietly showing "no changes."
SiteMonit watches the pages you point it at. It does not crawl an entire competitor's site or discover new URLs on its own: if they launch a new pricing page at a different path, you need to add that URL yourself. For most competitive research that narrower scope is actually the right one: a handful of pages that matter, not an entire domain.
Busy marketing pages can produce changes you don't actually care about: rotating testimonials, A/B tests, personalized content based on your location or referrer. Element selection is the fix for most of it: watch the price, not the whole page. A/B tests are the harder case, since the same URL can genuinely show different content between two checks with nothing wrong on either end; if a page seems to flip back and forth, that's often what's happening.
Is monitoring a competitor's website legal and ethical?
Yes, as long as you stick to public pages. SiteMonit only checks pages you give it: the same pricing page, homepage or blog post anyone can open without logging in. Periodically reviewing a competitor's public pages is standard competitive research; SiteMonit just automates the re-checking so nothing slips through because no one remembered to look.
Can SiteMonit watch pages behind a competitor's login?
No. SiteMonit does not log into sites, so anything gated behind an account, such as a customer portal, an in-app changelog, or pricing you only see after signup, is out of reach. It only checks pages that are public: the ones anyone can open in a normal browser with no credentials.
How do I avoid noisy alerts from a busy marketing page?
Select the specific element or area you care about, such as a pricing table, one plan's price, or the H1, rather than the whole page. Rotating testimonials, chat widgets and ad slots live elsewhere on the page and won't trigger a check once the selection is scoped tightly. A change threshold and the structural diff mode also help separate a real content edit from formatting noise.
Can I get alerts in Slack?
Yes. Alerts can go to email, Telegram, Slack, Discord or a webhook into your own tools, so a change lands wherever your team already looks, a shared Slack channel for sales and product, for instance. Slack and webhook delivery are available starting on the 10k plan ($69/mo, or $59/mo billed annually); email and Telegram are on every plan, including free.
How often does it check a competitor's page?
As often as every 15 minutes on the free and 1k plans, and as often as every 2 minutes on the 10k and 50k plans. Most competitor pages don't need that speed: daily or a few times a day is plenty for a pricing page, and you can always turn a page up to a faster interval for a few days around a known launch.
Can I watch a competitor's whole website?
Not automatically. SiteMonit checks the specific pages you add; it doesn't crawl a domain or discover new URLs by itself. For most competitive research that's the right scope anyway: a handful of pages that matter, such as pricing, homepage, changelog and careers, rather than hundreds you'll never read. If they publish a new page you care about, add that URL as its own monitor.
How is this different from a rank tracker?
A rank tracker tells you a competitor's search position moved. SiteMonit tells you why: it watches the actual page content, so when they raise a price, rewrite a headline or move a feature to a higher tier, you see the specific edit rather than a ranking number changing with no explanation. See SERP monitoring if you want both in one workflow.
Does this work on JavaScript-heavy competitor sites?
Yes. Pages render in a real Chrome browser before anything is compared, so client-side pricing calculators, dynamically loaded feature lists and single-page apps look the same as they would to a visitor. Wait, scroll and click actions handle pages that need an interaction, like expanding a pricing FAQ, before the relevant content shows up.
Free plan, no card. See also SiteMonit vs Visualping, price drop alerts and restock alerts.